• Drivers download the Бренд app to locate and unlock nearby cars.

• Simple hourly rental rates, no maintenance or ownership hassles.

• Cars returned to designated spots at the truck stop after use.

• Visual: Flowchart (App → Locate → Unlock → Drive → Return).

• Primary Audience: Long-haul truck drivers (over 3.5 million in the U.S. alone).

• Frequent truck stop users needing flexibility during mandatory rest periods.

• Secondary: Truck stop staff or occasional travelers at these locations.

• Convenience: Vehicles available 24/7 at truck stops, no waiting for rides.

• Cost-Effective: Cheaper than taxis or owning a personal car for short trips.

• Driver-Centric: Tailored to truckers’ schedules and needs (e.g., rest periods, route stops).

• Revenue: Hourly rental fees (e.g., $10/hour) + optional subscription plans for frequent users.

• Partnerships with truck stop chains for parking and branding opportunities.

• Low overhead: Fleet of durable, fuel-efficient cars maintained locally.

• Niche focus on truck stops, an underserved market ignored by mainstream car-sharing services (e.g., Zipcar, Turo).

• Customized for truckers: Larger vehicles for comfort, GPS with truck-friendly routes.

• First-mover advantage in a specialized logistics-adjacent industry.

• Truck stops see millions of visits annually (e.g., U.S. has ~2,000 major stops).

• Growing trucking industry + increasing demand for driver amenities.

• Potential to scale to rest areas or logistics hubs.